Podcast outline
[01:35] Aditya’s background
[03:20] What consumers care about more than your product
[05:35] Why companies need to identify the problems prospective customers are trying to solve
[08:45] Why retention is more important than acquisition
[10:48] The biggest lesson Aditya has learned in his career
[12:00] How Aditya builds trust with consumers through “problem marketing”
[13:35] Why building community is important and how Aditya builds community
[14:24] What it was like for Aditya to go from a SaaS product to biotechnology
[16:31] How Youtube will be leveraged more in a B2B perspective
Aditya’s Inspirations
Connect with Aditya
