In this episode, Elias Rubel is joined by Matt Heinz. Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.
[04:39] Matt’s background
[07:16] How does sales and marketing operationalize their work
[10:13] The ability to be more creative and more agile with more of your execution moving forward.
[11:18] How do you become an essential service?
[12:04] Why focusing on internal process improvement can really provide a strong ROI
[14:34] What CEO can do to improve that interchange between sales and marketing
[16:35] Some of the most common mistakes leaders make
[17:04] Be creative and unique with your approach to unique businesses
[19:22] Use empirical evidence to decide what, what the best option is moving forward
[02:00] Kerry’s background
[04:20] How Kerry has overcome challenges and made her company stand out
[08:05] How Kerry pivoted during the COVID-19 pandemic
[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets
[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack
[19:35] Why Kerry thinks the BDR should report to marketing instead of sales
[22:30] How Kerry unwinds
