The Demand Efficiency Podcast



Demand Generation


Revenue guru Matt Heinz on operationalizing growth mechanisms

In this episode, Elias Rubel is joined by Matt Heinz. Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.

Episode Outline

[04:39] Matt’s background

[07:16] How does sales and marketing operationalize their work

[10:13] The ability to be more creative and more agile with more of your execution moving forward.

[11:18] How do you become an essential service?

[12:04] Why focusing on internal process improvement can really provide a strong ROI

[14:34] What CEO can do to improve that interchange between sales and marketing

[16:35] Some of the most common mistakes leaders make

[17:04] Be creative and unique with your approach to unique businesses

[19:22] Use empirical evidence to decide what, what the best option is moving forward

Matt's Inspirations:

Morgan Ingram

John Barrows

Dave Gerhardt

Max Altschuler

Connect with Matt:




The Demand Efficiency Podcast



Demand Generation


Podcast outline

[01:35] Aditya’s background

[03:20] What consumers care about more than your product

[05:35] Why companies need to identify the problems prospective customers are trying to solve

[08:45] Why retention is more important than acquisition

[10:48] The biggest lesson Aditya has learned in his career

[12:00] How Aditya builds trust with consumers through “problem marketing”

[13:35] Why building community is important and how Aditya builds community 

[14:24] What it was like for Aditya to go from a SaaS product to biotechnology

[16:31] How Youtube will be leveraged more in a B2B perspective

Aditya’s Inspirations

Tiffany To 

Brian Balfour 

Connect with Aditya



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