The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Rich Taylor, VP of Operations and COS at Qualio, on approaching conversations, measuring success, and the fundamentals

Episode Outline

[01:21] Rich’s background

[03:35] Lessons and strategies

[05:34] Approaching conversations and measuring success

[08:54] Grain

[11:44] Testing and hiring

[12:46] Interesting and new things that Rich wants to tinker with

[16:53] Know your fundamentals

[21:21] Rich’s influential people


Rich’s Inspirations

Jeff Wiss

Zack Urlocker

Rich’s brothers


Connect with Rich

LinkedIn

Website

Episode Outline

[01:09] G’s background

[01:36] Mashup between Economic Market Dynamics and low-cost CAC strategies

[07:00] G’s favorite examples of growth hacking

[14:26] What questions should listeners ask themselves?

[15:36] How does G stay sharp?

[20:42] G’s influential people


G’s Inspirations

Brian Balfour

Andrew Chen

Darius Contractor

Elena Verna


Resources

KeyBanc Capital SaaS Performance Survey (PDF)


Connect with G

LinkedIn

Twitter

Website

Ready to drive efficient demand?

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