The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Rob Brewster shares lessons from the early growth trenches at Salesforce, Twilio, and Eloqua and what can be applied to startups sprinting to $10M ARR

Episode Outline

[02:10] Most important lessons Rob has brought to GoFormz from former companies

[04:00] How Rob motivates people and the challenges that come with motivating others

[07:25] How Rob has been driving growth at GoFormz

[11:53] Examples of sales advice Rob has given to help companies grow

[17:50] The importance of understanding your customer base

[20:08] Rob’s personal professional goals

[21:30] How Rob unwinds


Rob’s Inspirations

Mark Bickerstaffe

Bobby Napiltonia

Marc Benioff


Connect with Rob

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[01:03] Michelle’s background

[03:12] Why you should make sure you have the demand to support your sales team before investing in the head count

[05:28] The importance of experimentation and stabilization

[07:15] The importance of cross functional partnerships and financial acumen

[09:21] How to make better decisions for your team and company.

[11:50] How to create culture within your company

[14:30] What’s next for Michelle

[17:11] How Michelle unplugs and maintains her energy


Connect with Michelle

LinkedIn

Website

Ready to drive efficient demand?

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