The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Rob Brewster shares lessons from the early growth trenches at Salesforce, Twilio, and Eloqua and what can be applied to startups sprinting to $10M ARR

Episode Outline

[02:10] Most important lessons Rob has brought to GoFormz from former companies

[04:00] How Rob motivates people and the challenges that come with motivating others

[07:25] How Rob has been driving growth at GoFormz

[11:53] Examples of sales advice Rob has given to help companies grow

[17:50] The importance of understanding your customer base

[20:08] Rob’s personal professional goals

[21:30] How Rob unwinds


Rob’s Inspirations

Mark Bickerstaffe

Bobby Napiltonia

Marc Benioff


Connect with Rob

LinkedIn

Website

Twitter

Episode Outline

[01:10] How Backblaze accomplishes 90% inbound

[06:00] The unconventional ways Ahin drove growth at Backblaze

[09:23] The challenges of content marketing

[12:27] Campaigns that did not pan out and what Ahin learned from them

[16:23] The importance of having a unique view of value to share

[19:20] How learning the mechanics of collaborative databases benefited Ahin’s career

[20:35] Why Ahin thinks professional wrestling is America’s most important art form and purest form of storytelling we have


Ahin’s Inspirations

Pat Connolly

Vincent Kennedy Mcmahon


Connect with Ahin

LinkedIn

Website

Twitter

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