The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Rob Brewster shares lessons from the early growth trenches at Salesforce, Twilio, and Eloqua and what can be applied to startups sprinting to $10M ARR

Episode Outline

[02:10] Most important lessons Rob has brought to GoFormz from former companies

[04:00] How Rob motivates people and the challenges that come with motivating others

[07:25] How Rob has been driving growth at GoFormz

[11:53] Examples of sales advice Rob has given to help companies grow

[17:50] The importance of understanding your customer base

[20:08] Rob’s personal professional goals

[21:30] How Rob unwinds


Rob’s Inspirations

Mark Bickerstaffe

Bobby Napiltonia

Marc Benioff


Connect with Rob

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Podcast Outline

[01:38] Mike’s background

[04:55] The secret sauce that many leaders of Fortune 500 companies don’t know about

[06:20] The one percenter mentality that takes companies to the next level

[08:00] The qualities and mindset of successful leaders

[09:27] Successful leaders understand the 3 elements: Mindset, language, and patterns

[10:35] Marketing leaders vs sales leaders

[11:00] What the most effective leaders across all niches have in common

[11:45] The relationship between mindset and strategy

[15:27] What you have to determine before you can talk strategy

[16:30] The two most important elements leaders should have


Mike’s Inspirations

Tony Robbins

Dan Lier

Chip Merlin


Connect with Mike

Linkedin

Twitter

MikeLindstrom.com

Ready to drive efficient demand?

LET’S TALK
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