Episode Outline
[00:33] Women in Revenue
[03:43] Blending the Analytical and Creative sides of marketing
[07:16] Emphasising skillsets in the marketing mix
[08:46] How has the marketing mix changed recently?
[10:27] Running into challenges convincing executives
[12:14] Changing cadences
[15:12] Planning and budgeting with variable data
[19:11] What does Jennifer do to keep a balance?
[21:53] Jennifer’s mentors
Jennifer’s Inspirations
Women in Revenue founding board members
Connect with Jennifer
