The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Thiago Sa Freire, CRO at Chorus.ai, shares lessons learned throughout his career and thoughts on customer centricity.

Episode Outline

[12:30] Lessons Thiago learned from door-to-door sales

[15:10] How Thiago developed his growth mindset

[18:30] The most influential people in Thiago’s career and what he learned from them

[23:50] What Thiago is most excited about at Chorus

[26:15] Thiago’s biggest challenge this year and where his focus is now

[30:35] Thiago’s prediction for the future of sales

[32:20] What Thiago does to blow off steam


Thiago’s Inspirations

Scott Olrich

Dave Simon

Paul Hamilton

Steve Hallowell

Dan Springers


Connect with Thiago

LinkedIn

Chorus.ai

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Justin’s background

[07:16] Repeatable revenue engine and a marketing automation

[10:13] Reason these companies were failing, had more to do with people and the behaviors of the people

[11:18] Realize that affiliation with a company who's been successful in that industry

[12:04] Hiring and supporting and developing and growing other humans

[14:34] If you think about things from a red, yellow, green perspective, you put people in a stoplight bucket

[16:35] Best fit based on their characteristics and attributes because the majority of the Academy students are adult learners. The true character of a person is not how you act in this life, but how you react.

[17:04] Systems that you put in place on a more tactical level to back into having that as a cultural.

[19:22] Ways that you're actually measuring the impact on their organization to better to define product market fit,

[20:19] How to measure metrics for north star of things like NPS



Justin's Inspirations:

Craig Rosenberg



Connect with Justin:

LinkedIn

Twitter

Website

Ready to drive efficient demand?

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