The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

This week we dive deep into FinTech SaaS with Logan Allin of FinVC

In this episode, Elias Rubel is joined by Logan Allin. Logan is the Managing General Partner and Founder of Fin VC where he is responsible for management of the firm, sourcing/consummating investments, maintaining board responsibilities, and adding operating value with portfolio companies. Fin VC specializes on Global FinTech, with specific marcro theses and a focus on B2B Enterprise SaaS. Current firm investments: Figure, SoFi, Avinew, Coinsuper, Aiera, Nestio, CRE Simple, Netomi, Onfido, Tradeshift, DailyPay, and Numbrs.

Episode Outline:

[04:39] Logan’s background

[07:16] What it takes to be able to capture value in the bull cycle

[10:13] What Logan looks for in early-stage SaaS companies

[11:18] LTV to CAC

[12:04] Why companies are failing to occupy the white space out there

[14:34] Habits to be great at sales and marketing that can never go wrong

[16:35] How to embrace a more diverse set of perspectives at the decision-making table

[17:04] How to provide business development support and connecting them into customers and distribution channel  

[19:22] Use empirical evidence to decide what, what the best option is moving forward

[23:17] Regulatory frameworks and moving companies on the consumer side, cross border

[26:28] The skills to know what the buying process is on their end



Logan's Inspirations:

Carol Dweck

Marc Benioff

Larry Ellison


Connect with Logan:

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Mandy’s background

[07:16] Discovering that running a company, it's evident it's an emotional business.

[10:13] Take time to really take a step back and use data as your foundation.

[11:18] While that looks great in a spreadsheet, it doesn't work in real life because until you have a process that's documented and that you can measure, and that is getting consistent results.

[12:04] Think deeply what needs to happen to hit your goal and direction you’re going to, based on what you have so far, make some assumptions on conversion, what type of pipeline you need, how many new opportunities

[14:34] Consider how many demos there, do they need to have a week or how many discovery calls depending on what type of sales cycle they are, how many discovery calls?

[16:35] Where is our product actually fit right now? And how are we going to attack that?

[17:04] Figuring out how to hold people accountable and then the second part was how to implement that correctly with the team

[19:22] The way to break the sales process into the four main categories

[20:19] Why Mandy really loves mentoring people and leading a team in house


Mandy's inspirations

Mark Roberge

Jeremy Liew

Connect with Mandy

Mandy Cole

Twitter

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