[01:38] Mike’s background
[04:55] The secret sauce that many leaders of Fortune 500 companies don’t know about
[06:20] The one percenter mentality that takes companies to the next level
[08:00] The qualities and mindset of successful leaders
[09:27] Successful leaders understand the 3 elements: Mindset, language, and patterns
[10:35] Marketing leaders vs sales leaders
[11:00] What the most effective leaders across all niches have in common
[11:45] The relationship between mindset and strategy
[15:27] What you have to determine before you can talk strategy
[16:30] The two most important elements leaders should have
[02:10] Most important lessons Rob has brought to GoFormz from former companies
[04:00] How Rob motivates people and the challenges that come with motivating others
[07:25] How Rob has been driving growth at GoFormz
[11:53] Examples of sales advice Rob has given to help companies grow
[17:50] The importance of understanding your customer base
[20:08] Rob’s personal professional goals
[21:30] How Rob unwinds
