[01:38] Mike’s background
[04:55] The secret sauce that many leaders of Fortune 500 companies don’t know about
[06:20] The one percenter mentality that takes companies to the next level
[08:00] The qualities and mindset of successful leaders
[09:27] Successful leaders understand the 3 elements: Mindset, language, and patterns
[10:35] Marketing leaders vs sales leaders
[11:00] What the most effective leaders across all niches have in common
[11:45] The relationship between mindset and strategy
[15:27] What you have to determine before you can talk strategy
[16:30] The two most important elements leaders should have
[00:25] Why you need to be familiar with Product Led Growth
[03:00] How Brian organizes funnels at InVision
[05:20] The importance of harmonizing messaging in improving the user experience
[06:00] How to create a culture of revenue
[12:50] Brian’s thoughts on unification of sales and marketing
[17:50] How to influence existing customers
[19:14] Brian’s inspirations
