The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Walter Roth of Moment Sales on how to apply an engineering mindset to sales, compassion, and truth

Podcast Outline

[00:48] Walter’s background

[04:16] Common themes and mistakes Walter notices among founding teams when he starts working with them

[05:40] What do First Principles mean in the context of sales?

[07:30] How to apply an engineering mindset to sales, compassion, and truth

[09:58] Becoming a better salesperson: The 3 W’s (Steve Browne)

[15:10] Usually the biggest obstacle is oneself

[23:36] How Walter unwinds


Connect with Walter

LinkedIn

Website

Twitter

Episode Outline

[01:10] How Backblaze accomplishes 90% inbound

[06:00] The unconventional ways Ahin drove growth at Backblaze

[09:23] The challenges of content marketing

[12:27] Campaigns that did not pan out and what Ahin learned from them

[16:23] The importance of having a unique view of value to share

[19:20] How learning the mechanics of collaborative databases benefited Ahin’s career

[20:35] Why Ahin thinks professional wrestling is America’s most important art form and purest form of storytelling we have


Ahin’s Inspirations

Pat Connolly

Vincent Kennedy Mcmahon


Connect with Ahin

LinkedIn

Website

Twitter

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