In this episode, Elias Rubel is joined by Mark Roberge of Hubspot who shares his experience at HubSpot, steps he used to achieve product-market fit, lead indicators of retention, and lessons from managing and onboarding people.
[02:39] Mark’s experience in the HubSpot team
[07:16] Steps he used to achieve product-market fit
[11:13] Lead indicator of retention
[12:04] Steps in identifying leader and getting the economics right
[14:34] The process of getting prospects through the funnel
[16:35] Lessons from managing and onboarding people
[19:22] The importance of getting data through customer cohorts
[01:26] Chris’s background
[03:23] Thinking through customer journey
[05:19] Chris’s tactical tool chest
[07:35] What’s happening to events?
[12:32] Shifting to sales-assist and PLG
[15:56] Chris’s influential people
[18:45] How does Chris keep his head clear?
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)
