The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

After years in the making, former HubSpot CRO, Mark Roberge unveils his new paradigm for product-market fit and the ebook to get you there

In this episode, Elias Rubel is joined by Mark Roberge of Hubspot who shares his experience at HubSpot, steps he used to achieve product-market fit, lead indicators of retention, and lessons from managing and onboarding people.

Episode OutlineEpisode Outline

[02:39] Mark’s experience in the HubSpot team

[07:16] Steps he used to achieve product-market fit

[11:13] Lead indicator of retention

[12:04] Steps in identifying leader and getting the economics right

[14:34] The process of getting prospects through the funnel

[16:35] Lessons from managing and onboarding people

[19:22] The importance of getting data through customer cohorts

Mark’s Inspirations:

John McMahon

David Skok

Brian Halligan


Connect with Mark

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this conversation with Andrew Hahn, Advisor at Savor Lining, he talks about growth, marketing, and sales. Hear about Andrew’s thoughts on the marriage of sales and marketing, his sales methodology, the most common cracks in sales, and failures that lead to growth.

Episode Outline

[01:03] Introducing Andrew

[03:50] MQL’s are bullsh*t

[05:40] Andrew’s sales methodology

[08:10] Cracks in sales

[11:19] “People don’t buy from people they like”

[14:54] A failure that led to a moment of great growth

[17:53] How does Andrew keep his energy levels high?

[19:43] Andrew’s mentors

Andrew’s Mentors

His dad

His wife

LeBron James

Kobe Bryant

Connect with Andrew

LinkedIn

Website

Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)

Ready to drive efficient demand?

LET’S TALK
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