The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Alex Bilmes [VP of Growth at Puppet] reflects on the growth that led to his first exit.

Podcast outline

[01:09] Alex’s background

[02:42] What Alex does in his role as VP of Growth at Puppet

[03:57] Lessons Alex has learned through his former positions that have influenced what he does at Puppet today

[06:03] Focus on product market fit before instrumenting telemetry and funnels

[07:00] How to know when you’ve over indexed and need to course correct

[08:23] Time with customers is important in the early stages

[13:22] Pros and cons to being somewhere small and being somewhere larger

[16:44] Why it’s important to know what you want and why

[19:00] How Alex unwinds


Alex’s Inspirations

Dave Hesch

Yvonne Wassenaar


Connect with Alex

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this conversation with Kevin Marasco, CMO at Zenefits, he talks about growth and marketing. Hear about Zenefits’ pivot into a PLG motion, demand gen and organic channels, how Kevin shows up as his best self, and building a culture of experimentation.


Episode Outline

[01:39] The Zenefits journey

[05:19] The opportunity for a PLG motion

[09:29] Demand gen practices

[11:57] The shift to organic

[15:21] Experimentation

[16:46] What Kevin does to stay fresh

[20:12] Kevin’s motivational people


Connect with Kevin

LinkedIn

Website

Twitter

Instagram


Connect with Matter Made 

LinkedIn (Elias Rubel, CEO, Matter Made)

LinkedIn (Matter Made)

Website

Ready to drive efficient demand?

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