Episode Outline
[01:04] Seema’s story
[07:30] Developer marketing
[13:18] Seema’s tool box of strategies
[16:18] Unpacking DE&I
[20:29] Seema’s advice
[22:17] How does Seema find her balance?
Connect with Seema

In this episode, Elias Rubel interviews Scott Leese of Scott Leese Consulting, LLC. A company founded with a focus on companies scaling from $0 - $25m ARR. Scott work with both domestic and international companies on sales strategy, process, people, pitch, and more. Listen to this episode to learn more on building and scaling a sales team.
[04:39] Having the mindset of hustling and outworking everybody
[06:16] The purpose of writing his new book
[10:10] How investing in sales operations help scale the company
[12:04] Thoughts on recruiting and training people
[14:34] The bias and mistakes founders usually make
[16:35] How to communicate to your prospects in a way that is relevant to their needs
[19:22] The regret of not having a sales mentor or business mentor