The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Alok Nandan of Emergent Ventures on the importance of identifying buyer pain in B2B SaaS

In this episode, Elias Rubel is joined by Alok Nandan, General Partner at Emergent Ventures founding partner at Akra Venture Labs, a fundraising pitch tool for Founders. Alok shares his thoughts on giving VCs a more complete picture of your company, getting the meeting, and making it count.

Episode Outline

[04:39] How Salesforce is applying AI and data science in their products

[07:16] Alok’s journey into independent consulting and helping early-stage founders

[11:13] How to bet on founders and help them succeed

[12:04] Steps in domain expertise and identify the pain point of the buyer

[14:34] The process of getting prospects through the funnel

[16:35] Lessons from the school of hard knocks

[19:22] The importance of a peer group of folks who are on a similar journey

Alok’s Inspirations:

Ankur Jain

Contact Alok

AngelList

LinkedIn

Twitter

Episode outline

[00:40] How Michael went from 200K to 6M in ARR at Namely

[03:26] The most challenging aspect of Michael’s first 6 months at Namely

[04:55] The most important actions to take in developing a pricing strategy

[07:54] The moment when Namely’s revenue motion and ICP fell into place

[09:30] What Michael learned from the impressive board he worked with at Namely

[11:24] Preconceptions Michael had and what he learned after experience

[15:14] What got Michael excited about working with Orculus

[16:58] Michael’s professional goals for the next 12 months

[19:00] How Michael unplugs and recharges


Michael’s Inspirations

Scott Scherr

Mitchell Dauerman

Mark Roberge

Carl Eschenbach


Connect with Michael

LinkedIn

Twitter

Ready to drive efficient demand?

LET’S TALK
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