Brian Kardon, the legendary valley CMO behind InVision, Eloqua, and Lattice shares his strategy for creating alignment between sales and marketing and building a balance between product-lead growth and traditional operations

In this conversation with Will Hicklen, Chief Growth Officer of EasyWorkForce, he talks about growth. Today, you’ll hear about the evolving Chief Growth Officer role, Will’s key principles, things that get Will excited about EasyWorkForce, emerging people marketplaces, and the ways that Will keeps himself sane and energized.

Will is a strategic growth specialist, a performance-driven innovator, HR tech expert, leader, and coach. Will holds a BA in Economics from Miami University.

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Episode Outline

[01:00] The Chief Growth Officer role

[04:01] Will’s key principles

[09:05] Digital people marketplaces

[12:06] What has Will excited?

[14:16] How does Will keep himself sane?

[17:32] Matt’s inspirational people

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Inspirational People

Matt’s dad

Joe Costello

Gary Trainor

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Connect with Will

LinkedIn

Website

Twitter

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Connect with Matter Made 

LinkedIn (Elias Rubel, CEO, Matter Made)

LinkedIn (Matter Made)

Website