Brian Kardon, the legendary valley CMO behind InVision, Eloqua, and Lattice shares his strategy for creating alignment between sales and marketing and building a balance between product-lead growth and traditional operations

In this conversation with Rashmi Gopinath, General Partner at B Capital Group, she talks about enterprise software trends and industry benchmarks. Hear about some of the metrics that are dipping, the companies that are transitioning from traditional sales to a sales-assist motion, and how Rashmi keeps herself engaged in the industry.

Episode Outline

[00:36] B Capital Group

[03:01] Surprises in the last 12 months

[06:09] New low metrics

[11:12] Traditional enterprises trying to be a PLG

[13:02] Transitioning from traditional sales to sales-assist

[16:48] What keeps Rashmi energized, interested, and engaged?

Connect with Rashmi

LinkedIn

Twitter

Website

Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)

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