The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Brian Kardon, the legendary valley CMO behind InVision, Eloqua, and Lattice shares his strategy for creating alignment between sales and marketing and building a balance between product-lead growth and traditional operations

Episode Outline

[00:25] Why you need to be familiar with Product Led Growth

[03:00] How Brian organizes funnels at InVision

[05:20] The importance of harmonizing messaging in improving the user experience

[06:00] How to create a culture of revenue

[12:50] Brian’s thoughts on unification of sales and marketing

[17:50] How to influence existing customers

[19:14] Brian’s inspirations


Brian’s Inspirations

Brian Halligan

Dharmesh Shah

Frank Slootman

Marc Benioff


Connect with Brian

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode outline

[01:18] Kirti’s background

[01:45] How Kirti developed work-life balance

[06:13] What Kirti learned from her consulting career and how she uses these lessons today

[10:35] Good habits that will positively impact your work

[12:32] How others respond to Kirti’s views on work-life balance

[13:13] 3 of Bugnsag’s best campaigns during the last 12 months and 3 that Kirti is excited about in the future

[17:22] How Bugsnag pivoted to online events and how successful they have been

[20:10] Kirti’s influences


Kirti’s Inspirations

Forward Thinking Founders Podcast


Connect with Kirti

LinkedIn

Website

‍

Ready to drive efficient demand?

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