Brian Kardon, the legendary valley CMO behind InVision, Eloqua, and Lattice shares his strategy for creating alignment between sales and marketing and building a balance between product-lead growth and traditional operations

Written by

Matter Made

Episode Outline

[00:25] Why you need to be familiar with Product Led Growth

[03:00] How Brian organizes funnels at InVision

[05:20] The importance of harmonizing messaging in improving the user experience

[06:00] How to create a culture of revenue

[12:50] Brian’s thoughts on unification of sales and marketing

[17:50] How to influence existing customers

[19:14] Brian’s inspirations

Brian’s Inspirations

Connect with Brian

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The Demand Efficiency Podcast

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Demand Generation

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