Curious how your demand program stacks up?

Join marketing leaders at companies like 6Sense, Mutiny, Metadata, and Demandbase who have all taken our demand efficiency evaluation to identify opportunities for reducing CAC and driving efficient growth.
LET’S GO
To: Matter Made
From...

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Co-founder and Partner of PeakSpan Capital, Matt Melymuka on patterns of success growth and failures

Written by
Matter Made

‍


Episode Outline:

2:11 PeakSpan’s product market fit definition

3:50 Patterns of success growth and failures, on Matt’s perspective

7:50 Preferred industries based on how things play out

13:50 Talks about the whitespaces in tech or sales that is yet to see a company enter

16:33 Influences that helped shape Matt’s path and continue to inspire

18:52 Matt’s extracurricular activities


Matt’s Inspirations:

His wife

‍

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Randy Frisch, CMO at Uberflip on how and when to think about category creation

5
min read
min watch

Episode Outline

[01:26] Getting into category creation

[02:50] The Uberflip timeline

[05:22] Content marketing in 2012

[10:10] Other category names in the running

[13:23] The early list of must-have next steps

[16:26] The Uberflip Experience

[20:28] Looking to the future

[24:19] Inspiring people


Randy’s Inspirations

Peter Cresha

Mark McCloud

Jay Baer

Ann Handley


Connect with Randy

LinkedIn

Twitter

Uberflip

Website

‍

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.
What We DoCase StudiesAbout usBlogPrivacy policy
© 2022