The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Cracking Hubspot’s Playbook for Emerging Markets with Paul Rios

Episode Outline

[01:22] The importance of manufacturing your own luck

[07:25] How leaders can ramp and grow teams

[12:25] The state of LATAM for Hubspot today

[14:50] How companies can expand into emerging markets and what mistakes to avoid

[24:05] Paul’s inspirations


Paul’s Inspirations

Brian Halligan

Mark Roberge

Peter Caputa

Jeetu Mahtani


Connect with Paul

LinkedIn

Twitter

Hubspot

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Elias Rubel is joined by Logan Allin. Logan is the Managing General Partner and Founder of Fin VC where he is responsible for management of the firm, sourcing/consummating investments, maintaining board responsibilities, and adding operating value with portfolio companies. Fin VC specializes on Global FinTech, with specific marcro theses and a focus on B2B Enterprise SaaS. Current firm investments: Figure, SoFi, Avinew, Coinsuper, Aiera, Nestio, CRE Simple, Netomi, Onfido, Tradeshift, DailyPay, and Numbrs.

Episode Outline:

[04:39] Logan’s background

[07:16] What it takes to be able to capture value in the bull cycle

[10:13] What Logan looks for in early-stage SaaS companies

[11:18] LTV to CAC

[12:04] Why companies are failing to occupy the white space out there

[14:34] Habits to be great at sales and marketing that can never go wrong

[16:35] How to embrace a more diverse set of perspectives at the decision-making table

[17:04] How to provide business development support and connecting them into customers and distribution channel  

[19:22] Use empirical evidence to decide what, what the best option is moving forward

[23:17] Regulatory frameworks and moving companies on the consumer side, cross border

[26:28] The skills to know what the buying process is on their end



Logan's Inspirations:

Carol Dweck

Marc Benioff

Larry Ellison


Connect with Logan:

LinkedIn

Twitter

Ready to drive efficient demand?

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