The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Lars Nilsson, fmr Cloudera Global VP of Sales, on a career full of learnings, mentorship, and gratitude.

Episode Outline

[01:25] The importance of mentorship and how to choose a mentor

[02:57] The second type of mentor

[04:56] Why you need to know how to ask for help and how asking for help will put you ahead

[08:20] Mentorship for underprivileged and underrepresented populations

[10:34] Prospecting and selling are two different skill sets

[14:54] How to use SalesSource

[17:20] Lars’s career, what he has learned, and his priorities now


Lars’ Inspirations

Dennis Lyandres

Sarah Brazier

Tom Reilly


Connect with Lars

Linkedin

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode outline

[01:12] Introducing Carolina

[03:10] The most common mistakes Carolina sees companies making across the portfolio and advice she gives her clients

[06:16] The process for European companies that wish to expand into the United States

[07:40] How Carolina prioritizes hiring and hiring patterns in the United States versus Europe

[10:00] Lessons from companies Carolina has seen succeed

[12:00] How European companies can expand into the US for the first time

[13:35] Playbooks that Carolina has seen to be effective over the portfolio

[15:44] The importance and benefits of maximizing peer-to-peer learning and networking

[18:11] How COVID-19 has changed engagement between Carolina and the founders and CEOs she serves

[20:05] What gets Carolina excited about the future


Connect with Carolina

LinkedIn

Twitter

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