[01:25] The importance of mentorship and how to choose a mentor
[02:57] The second type of mentor
[04:56] Why you need to know how to ask for help and how asking for help will put you ahead
[08:20] Mentorship for underprivileged and underrepresented populations
[10:34] Prospecting and selling are two different skill sets
[14:54] How to use SalesSource
[17:20] Lars’s career, what he has learned, and his priorities now
[01:26] Getting into category creation
[02:50] The Uberflip timeline
[05:22] Content marketing in 2012
[10:10] Other category names in the running
[13:23] The early list of must-have next steps
[16:26] The Uberflip Experience
[20:28] Looking to the future
[24:19] Inspiring people
Peter Cresha
Mark McCloud
