The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sean Sheppard of GrowthX on the importance of “Stage Fit” in SaaS growth

Episode Outline

[04:39] Sean’s background

[07:16] Operational issues and then the other one had to do with just the fundamental shift

[10:13] Reason these companies were failing, had more to do with people and the behaviors of the people

[11:18] Realize that affiliation with a company who's been successful in that industry

[12:04] Hiring and supporting and developing and growing other humans

[14:34] If you think about things from a red, yellow, green perspective, you put people in a stoplight bucket

[16:35] Best fit based on their characteristics and attributes because the majority of the Academy students are adult learners. The true character of a person is not how you act in this life, but how you react.

[17:04] If you don't like something, you already know it. It's probably not going to continue to enjoy it.

[19:22] There's social responsibility, corporate responsibility, environmental responsibility, and personal responsibility.

[20:19] Starting over with the concept of what problems do my customers have right now that can really solve, and growth mindset is going to be more important.


Sean's Inspirations:

His father

His wife

Will Bunker


Connect with Sean:

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Elias Rubel is joined by Kasey Byrne of Rasa. A company building the standard infrastructure for conversational AI. With over half a million downloads since launch, our open-source tools are loved by developers worldwide, and Rasa runs in production everywhere from startups to Fortune 500s. Their friendly community is growing fast, with developers from all over the world learning from each other and working together to make text- and voice-based AI assistants better.

Episode Outline

[04:39] How Kasey apply big picture thinking into her career

[07:16] The trap most marketers fall into

[10:13] How to judge whether it is math question vs communications question

[12:04] Steps in developing team spirit and energy

[16:34] The process of seizing fabulous opportunity right now

[16:35] Lessons from running large marketing campaigns and listening to contextual cues

[19:22] The importance of running a good referral marketing strategy

[27:04] How Al is like chiropractic for the marketing plan

Kasey’s Inspirations:

Jonathan Cowperthwaite


Contact Kasey

www.kaseybyrne.com

LinkedIn

Twitter

Ready to drive efficient demand?

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