Matter Made

Why Dropbox hired Matter Made to drive new product GTM initiatives, data driven product messaging, and PLG experiments.


Increase in Target Engagement


Through an ongoing engagement, Matter Made leads multiple cross-functional initiatives within Dropbox Core, Passwords, and Backup.

The Nitty Gritty

Matter Made was brought into Dropbox by their executive leadership team to develop GTM playbooks for new product lines, and evaluate current top of funnel performance with the goal finding opportunities for incremental revenue. Through an on-going engagement, Matter Made is leads multiple cross-functional initiatives within the business.

Before & After

Client Summary

Dropbox is a file hosting service operated by the American company Dropbox, Inc., headquartered in San Francisco, California, that offers cloud storage, file synchronization, personal cloud, and client software. Dropbox was founded in 2007 by MIT students Drew Houston and Arash Ferdowsi as a startup company, with initial funding from seed accelerator Y Combinator. Dropbox has been ranked as one of the most valuable startups in the US and the world, with a valuation of over US$10 billion, and it has been described as one of Y Combinator's most successful investments to date.

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