Demand Gen & Growth

Loom is a video messaging platform on a mission to empower everyone at work to communicate more effectively, wherever they are. Founded in 2015, Loom has generated $203m in funding, acquired over 14m users, and enabled over 200k companies globally.

When Loom saw the window to tap companies moving to hybrid working models, Matter Made was tasked to cast the net. The goal was to increase work-user sign ups with efficiency. Matter Made piloted the Loom for Hybrid campaign, leaning into high-intent channels to capture demand and drive down the cost per acquisition.

MM led multiple cross-functional initiatives with the goal of qualified product signups. This involved Brand, Product, Data departments, and more. MM launched Loom’s first ever branded video campaign and first Paid Media campaign within 6 weeks.