CallRail has built its reputation as the leading call analytics software, helping businesses track, analyze, and optimize their marketing funnels. But despite their industry leadership, their paid marketing program had hit a wall. 

‍

Growth had slowed, efficiency had plummeted, and their entire ad spend was concentrated on a single tactic, which was limiting their ability to scale.

‍

They needed a fresh approach. One that would reignite growth, diversify their marketing mix, and enhance the overall brand experience.

We partnered with CallRail to create a strategy that wasn’t just about fixing inefficiencies, it was about unlocking new opportunities for sustainable success.

‍

Smarter Landing Pages, Bigger Impact

We developed new landing pages for both brand and non-brand campaigns, making conversions easier and more compelling. The result? A 17% increase in conversion rates for brand pages and a 47% decrease in cost per lead for non-brand pages.

‍

Expanding Beyond the Usual Channels

To break out of stagnation, we introduced new advertising platforms, including NextDoor, which delivered high-quality leads at a cost-per-MQL of $2,608, proving the value of testing beyond traditional platforms.

‍

Full-Funnel Optimization

We didn’t just focus on getting leads, we focused on getting the right leads at every stage. A full-funnel strategy allowed us to fine-tune campaigns for maximum impact, from initial engagement to final conversion.

‍

Creative That Connects

We revamped creative assets, implemented A/B testing, and continuously optimized messaging to drive stronger engagement across paid search and social.

‍

Winning With Competitor & Non-Brand Targeting

By reworking keyword strategies and expanding our focus on competitors, we achieved a 4% increase in MQLs from non-brand campaigns, despite reducing spend by 25%. Even more importantly, closed-won deals from non-brand campaigns jumped 10% quarter-over-quarter.