Paid Media Strategy & Growth

Linxup is a leading GPS tracking and fleet management provider helping businesses monitor vehicles, assets, and equipment with precision and ease. 

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Designed for small to mid-sized operations, Linxup empowers companies to improve safety, reduce costs, and boost productivity through real-time tracking and actionable insights. 

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With a customer-first approach and an intuitive platform, Linxup is redefining how businesses stay connected to their most valuable assets on the move.

As a leader in GPS tracking solutions, Linxup knew they had a strong product, but their paid media strategy wasn’t keeping up. 

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Their campaigns were complex, misaligned with platform best practices, and they were feeding unclean data into Google’s bidding algorithms. Instead of optimizing for high-value conversions, their focus was on low-impact actions like chats and calls, which led to inflated costs and inefficient ad spend.

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Their landing pages weren’t built to convert paid traffic effectively, further driving up costs while limiting results. With performance declining and competition heating up in Q4, Linxup needed a more cohesive strategy to turn things around.

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Luckily, that’s when we teamed up.

We partnered with Linxup to completely overhaul their paid media approach, focusing on clarity, efficiency, and conversion-driven optimizations.

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Campaign Restructure

We simplified their account structure to align with platform best practices. This streamlined approach cut wasted spend, improved Google’s bidding automation, and provided cleaner data for better decision-making.

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Smarter Keyword Targeting

To eliminate inefficiencies, we implemented a robust negative keyword strategy, ensuring that traffic was routed to the most relevant ads and landing pages. This improved quality scores while reducing costs.

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Optimized Landing Pages

Instead of focusing on low-value actions, we redesigned landing pages to prioritize high-intent conversions. A short-term bridge solution improved relevancy and conversion rates while a long-term content strategy was built around solving customer pain points rather than just listing product features.

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Advanced Reporting & CRM Integration

We connected platform data with CRM insights for real-time performance tracking, allowing campaigns to be continually optimized for meaningful business outcomes.