Cin7 had built a powerful inventory management software, but their paid media strategy wasn’t keeping up. Acquisition costs were climbing, lead volume was dropping, and budget allocation felt like a guessing game. 

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With a limited channel mix and unclear attribution, they weren’t sure where to focus their efforts for maximum impact.

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They needed a better, data-driven approach, one that would not only cut inefficiencies but also unlock sustainable growth. That’s where we stepped in.

We restructured Cin7’s entire paid media strategy to drive efficiency, scale, and attribution accuracy.

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Optimizing Paid Media for Higher Efficiency

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• Google Ads Restructure: Integrated Google conversions with Cin7’s CRM for better tracking and optimization.
• Keyword Sculpting: Focused budget on high-intent search terms, cutting wasted spend.
• Smart Bidding Transition: Shifted from manual bidding to tCPA (Target Cost Per Acquisition), allowing Google’s algorithms to optimize bids in real time.

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Revamping Landing Pages for Maximum Conversions

We didn’t just tweak landing pages, we rebuilt them from the ground up, testing three different versions to improve conversion rates and lead quality. 

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The results speak for themselves:

• The conversion rate skyrocketed by 588%.
• Cost-per-click (CPC) dropped by 30%.
• Impression share increased by 29%.

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Expanding & Diversifying Paid Media Channels

• Facebook & LinkedIn Relaunch: Reignited brand awareness and inbound lead flow.
• YouTube & Reddit Ads: Broadened reach and tapped into new, high-intent audiences.
• Remarketing Overhaul: Created more effective remarketing strategies to re-engage warm leads and convert them faster.

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Implementing a Data-Driven Attribution Model

• Performance Visibility: Built a clear, data-backed attribution model to pinpoint which channels and tactics delivered the best ROI.
• Marketing & Leadership Alignment: Improved forecasting accuracy and restored confidence in paid media investments.