Enboarder had built a powerful platform for personalized onboarding experiences, but breaking into the enterprise market proved difficult. Brand recognition was limited, geographic reach was narrow, and lead generation efforts weren’t attracting the right high-value prospects.

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To truly scale, they needed to expand their global presence, optimize marketing spend, and secure top-tier enterprise clients such as companies with 200+ employees. 

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That’s where we came in.

We developed a comprehensive strategy designed not just to generate leads, but to attract and convert the right enterprise decision-makers.

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Expanding to a Global Stage

We launched paid search campaigns across North America (NA), Europe, the Middle East, and Africa (EMEA), and Asia-Pacific (APAC), targeting major business hubs like Paris, Berlin, and Amsterdam. 

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The result? A pipeline filled with high-quality enterprise leads in key markets.

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Precision Targeting for High-Value Clients

Using Google Ads' advanced “Employee Size” targeting, we focused on companies with over 10,000 employees, significantly reducing wasted spend and increasing impression share among the ideal customer profile (ICP).

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Optimizing the First Touchpoint: Landing Pages

We designed and tested new landing pages that emphasized Enboarder’s unique selling points, like its intuitive drag-and-drop workflows. Naturally, we made sure to capture accurate conversion data for Tier 0 leads, their highest-value prospects.

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Smart Bidding & Strategic Timing

By shifting bidding strategies and optimizing ad schedules, our ads were shown at peak conversion times (Wednesdays to Fridays), which maximized their reach and effectiveness.

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Innovative Testing for Continuous Improvement

We also expanded to Bing Ads, which delivered a higher volume of demo requests at a lower CPA than Google. At the same time, we animated ad assets to better educate enterprise users, which resulted in higher engagement and lower CPLs.