Overview

Challenge

Tekmetric is the go-to shop management software for the automotive repair industry, helping auto repair shops streamline operations and drive success. But even the best brands hit roadblocks.

Despite strong brand recognition, Tekmetric found itself stuck in a frustrating cycle: paid media efficiency was lagging, lead quality wasn’t where it needed to be, and growth had plateaued. 

They needed more than just tweaks; they needed a strategy that could push them past their limits, optimize performance, and open the door to new opportunities.

Solution

In Q3 2024, we partnered with Tekmetric to reimagine their digital marketing approach, focusing on sustainable growth and high-impact results. Our strategy was built around smart, data-driven decisions that would unlock new potential.

Evergreen Strategy

We launched a pre-approved, always-on campaign approach for Meta and Google to establish a steady, high-performing presence.

Full-Funnel Social Overhaul

By introducing highly targeted top-of-funnel (TOF) campaigns, we improved audience segmentation, increased engagement, and significantly cut costs.

Platform Expansion

Growth means embracing new opportunities. We launched campaigns on Bing and YouTube, with TikTok and Reddit next in line to capitalize on fresh, untapped audiences.

Creative Evolution

Leveraging real-time performance insights, we continuously refreshed ad creatives to build relevance, engagement, and stronger conversions.

Advanced Testing & Optimization

Structured A/B testing fine-tuned audience targeting, messaging, and creative performance to maximize every dollar spent.

Results:

65%

jump in sales-qualified opportunities (SQOs), with cost per SQO reduced by 15%
Paid Social SQL volume doubled in just three months
We were referred to Matter Made by a colleague, but honestly, we were hesitant at first. Their fees seemed high compared to our budget. Still, we took the leap, and we’re so glad we did. In just six months, they doubled our average monthly spend and drove an 86% increase in SQOs and a 108% increase in Closed-Won deals. If you're looking to scale efficiently, take the risk and partner with Matter Made.
Clare Corriveau
VP Marketing

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