Paid Media Strategy & Growth

Tekmetric is a modern shop management system built to help auto repair shops run and grow more efficiently, and deliver exceptional customer experiences. 

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Designed with shop owners and technicians in mind, Tekmetric streamlines everything from estimates and inspections to payments and reporting in one intuitive platform. 

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With a growing footprint across the U.S., Tekmetric is reshaping how repair shops operate in the digital age.

When Tekmetric hit a wall with its paid media performance, they turned to Matter Made for a breakthrough.

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Despite strong brand recognition, Tekmetric found itself stuck in a frustrating cycle: paid media efficiency was lagging, lead quality wasn’t where it needed to be, and growth had plateaued. 

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They needed more than just tweaks; they needed a strategy that could push them past their limits, optimize performance, and open the door to new opportunities.

In Q3 2024, we partnered with Tekmetric to reimagine their digital marketing approach, focusing on sustainable growth and high-impact results. Our strategy was built around smart, data-driven decisions that would unlock new potential.

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Evergreen Strategy

We launched a pre-approved, always-on campaign approach for Meta and Google to establish a steady, high-performing presence.

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Full-Funnel Social Overhaul

By introducing highly targeted top-of-funnel (TOF) campaigns, we improved audience segmentation, increased engagement, and significantly cut costs.

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Platform Expansion

Growth means embracing new opportunities. We launched campaigns on Bing and YouTube, with TikTok and Reddit next in line to capitalize on fresh, untapped audiences.

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Creative Evolution

Leveraging real-time performance insights, we continuously refreshed ad creatives to build relevance, engagement, and stronger conversions.

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Advanced Testing & Optimization

Structured A/B testing fine-tuned audience targeting, messaging, and creative performance to maximize every dollar spent.