The Nitty Gritty
When Hopin’s growth couldn’t keep up with their foundational needs, the Matter Made team swooped in to run. The goal was to build their demand gen engine for revenue growth revenue and enable full-funnel reporting. Matter Made executed Hopin’s evergreen email nurture strategy, piloted their freemium product rollout, deployed a comprehensive content strategy for lead generation, hand cleaned house of conversion discrepancies and media inefficiencies.