Matter Made

The Fastest Growing Unicorn in SaaS History Tapped Matter Made For a Demand Gen Foundation.


Freemium User Sign Ups
Growth in Content-Driven Leads. Reengaged Churning Customers by 30%


The Nitty Gritty

When Hopin’s growth couldn’t keep up with their foundational needs, the Matter Made team swooped in to run. The goal was to build their demand gen engine for revenue growth revenue and enable full-funnel reporting. Matter Made executed Hopin’s evergreen email nurture strategy, piloted their freemium product rollout, deployed a comprehensive content strategy for lead generation, hand cleaned house of conversion discrepancies and media inefficiencies.

Before & After

Client Summary

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