Matter Made

How Matter Made Grew Enterprise Leads for Productboard.


MoM ENT Lead Growth Through Five-Point OmniChannel Integrated Campaign


The Nitty Gritty

Productboard wanted to reach Enterprise decision-makers for deeper consideration of the product. The goal was to gain high-intent opportunities, and see an uptick in Enterprise pipeline. Matter Made built an end-to-end integrated campaign through custom content, nurture sequencing and UX to drive lead acquisition for Enterprise users. This was the cusp of Productboard’s unicorn status.

Before & After

Client Summary

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