Company Name:
frontify
Test Date:
Jun 1, 2023
Your Demand Efficiency Rank is:
40
You overtook
Careerist
and landed right below
Trnbll
.
You did best in:
Revenue Orchestration
MOFU (Middle of the Funnel)
Customer Focus
You could improve:
1
Messaging Alignment
2
BOFU (Bottom of the Funnel)
3
TOFU (Top of the Funnel)
Your Efficiency Improvement Checklist
Impliment automated lead booking
Impliment performance reporting, lead/opp quality feedback meetings on a weekly cadence
Create custom Landing Pages with copywriting to match the ad intent
Launch experiments to determine channel viability across oto/oth, podcasts, guerilla marketing
Invest in building out your SEO program for long-term CAC reduction
Launch MOFU nuture sequences to support increase free-to-paid conversions, use case & persona specific sequences
Create unique content & assets for sales, talk tracks & templates, outbound automation to support sales efforts
Adjust your marketing programs to support sales in teeing up mutli-threaded opportunities
Create post-sale lifecycle programs to drive user > champion, account growth, loyalty
Launch nuture sequences to increase post-close retention, land and expand within existing accounts, tier-to-tier upsells
Produce a messaging matrix that includes everyone on your buying committee
Expand your programs to target the entire buying committee
Update your messaging framework by buyer persona
Build exec alignment on messaging framework and personas
Develop and validate the messaging framework through systematic in-channel messaging tests
Segment your messaging framework by company size, industry, and use case
Ensure your messaging framework is consistently leveraged across all acquisition surfaces (website, ads, collateral, etc.)
Begin to optimize and benchmark your website regularly through experimentation
Ensure you're running performance experiments on any landing page before driving primary budget allocation through the page
Create an agreed upon SLA between Sales and Marketing for Lead Definitions and Handoffs
Create an agreed upon SLA between Sales and Marketing for Lead Definitions and Handoffs
Create an agreed upon SLA between Sales and Marketing for Lead Definitions and Handoffs
Impliment automated lead booking
Impliment performance reporting, lead/opp quality feedback meetings on a weekly cadence
Create custom Landing Pages with copywriting to match the ad intent
Launch experiments to determine channel viability across oto/oth, podcasts, guerilla marketing
Invest in building out your SEO program for long-term CAC reduction
Launch MOFU nuture sequences to support increase free-to-paid conversions, use case & persona specific sequences
Create unique content & assets for sales, talk tracks & templates, outbound automation to support sales efforts
Adjust your marketing programs to support sales in teeing up mutli-threaded opportunities
Create post-sale lifecycle programs to drive user > champion, account growth, loyalty
Launch nuture sequences to increase post-close retention, land and expand within existing accounts, tier-to-tier upsells
Produce a messaging matrix that includes everyone on your buying committee
Expand your programs to target the entire buying committee
Update your messaging framework by buyer persona
Build exec alignment on messaging framework and personas
Develop and validate the messaging framework through systematic in-channel messaging tests
Segment your messaging framework by company size, industry, and use case
Ensure your messaging framework is consistently leveraged across all acquisition surfaces (website, ads, collateral, etc.)
Begin to optimize and benchmark your website regularly through experimentation
Ensure you're running performance experiments on any landing page before driving primary budget allocation through the page
Experimentation
5
Retention & Expansion
5