MatterMade.co

Curious how your demand program stacks up?

Join marketing leaders at companies like 6Sense, Mutiny, Metadata, and Demandbase who have all taken our demand efficiency evaluation to identify opportunities for reducing CAC and driving efficient growth.

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To: Matter Made
From...

Company Name:

semic

Test Date:

Jan 8, 2024

Your Demand Efficiency Rank is:

167

Congratulations, you're at the top of the list, above

Hopin

and

Dropbox

You overtook

Hopin

and landed right below

Dropbox

You landed at the bottom of the list, below

Hopin

and

Dropbox

173

167

151

124

121

116

115

105

103

-25

You did best in:

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You could improve:

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Your Efficiency Improvement Checklist

Experimentation

Messaging Alignment

Retention & Expansion

BOFU (Bottom of the Funnel)

MOFU (Middle of the Funnel)

TOFU (Top of the Funnel)

Customer Focus

Revenue Orchestration

Product Led Growth

plg1=False;plg2=True;plg3=True;plg4=True;plg5=True;plg6=True;plg7=None;ro1=3;ro2=Automated Lead Booking, Lead Routing, Lead Scoring;ro3=Leadership Alignment, Performance Reporting, Pre-Campaign Briefing, Lead/Opp Quality Feedback;ro4=True;ro5=True;cf1=1;cf2=True;tofu1=Homepage;tofu3=True;tofu4=True;tofu5=- Organic Program, - Founder / Exec Relationships;tofu6=3;mofu2=Accelerate middle of funnel conversions, Increase free-to-paid conversions;bofu1=Unique content & assets for sales, Talk tracks & templates, Outbound automation;bofu2=True;re1=Account Growth, Referral & Advocacy;re2=Increase post-close retention, Land and expand within existing accounts, Tier-to-tier upsells;ma1=True;ma2=The whole buying committee;ma3=True;ma4=True;ma5=False;ma7=True;ma8=True;e1=1-2;e2=True;e3=1-2;e4=1-2;