Company Name:
Software One
Test Date:
Apr 17, 2023
Your Demand Efficiency Rank is:
85
You overtook
Trulioo
and landed right below
Checkr
.
You did best in:
Messaging Alignment
Revenue Orchestration
Retention & Expansion
You could improve:
1
TOFU (Top of the Funnel)
2
Product Led Growth
3
MOFU (Middle of the Funnel)
Your Efficiency Improvement Checklist
Implement a PQL Program
Create personalized on-boarding experiences based on persona and use case
Create a list of viral growth loops to test within the product
Setup custom nurture streams based on in-product useage data
Be able to surface product-driven segments, insights, and actions without needing product or engineering resources
Leverage product usage data to help sales expand into larger accounts
Impliment performance reporting, pre-campaign briefing, lead/opp quality feedback meetings on a weekly cadence
Create an agreed-upon SLA for lead/opportunity definitions & handoffs between marketing and sales
Create persona-specific landing pages for all of your paid campaigns
Launch experiments to determine channel viability across paid social, newsletters
Invest in building out your SEO program for long-term CAC reduction
Launch MOFU nuture sequences to support accelerate middle of funnel conversions, activate leads that didn't convert, increase free-to-paid conversions, use case & persona specific sequences
Create talk tracks & templates, outbound automation to support sales efforts
Create post-sale lifecycle programs to drive account growth, referral & advocacy, loyalty
Launch nuture sequences to increase post-close retention, land and expand within existing accounts
Expand your programs to target the entire buying committee
Develop a cadence of weekly hypothesis-driven experimentation with your teams
Ensure you're running performance experiments on any landing page before driving primary budget allocation through the page
Create an agreed upon SLA between Sales and Marketing for Lead Definitions and Handoffs
Create an agreed upon SLA between Sales and Marketing for Lead Definitions and Handoffs
Create an agreed upon SLA between Sales and Marketing for Lead Definitions and Handoffs
Implement a PQL Program
Create personalized on-boarding experiences based on persona and use case
Create a list of viral growth loops to test within the product
Setup custom nurture streams based on in-product useage data
Be able to surface product-driven segments, insights, and actions without needing product or engineering resources
Leverage product usage data to help sales expand into larger accounts
Impliment performance reporting, pre-campaign briefing, lead/opp quality feedback meetings on a weekly cadence
Create an agreed-upon SLA for lead/opportunity definitions & handoffs between marketing and sales
Create persona-specific landing pages for all of your paid campaigns
Launch experiments to determine channel viability across paid social, newsletters
Invest in building out your SEO program for long-term CAC reduction
Launch MOFU nuture sequences to support accelerate middle of funnel conversions, activate leads that didn't convert, increase free-to-paid conversions, use case & persona specific sequences
Create talk tracks & templates, outbound automation to support sales efforts
Create post-sale lifecycle programs to drive account growth, referral & advocacy, loyalty
Launch nuture sequences to increase post-close retention, land and expand within existing accounts
Expand your programs to target the entire buying committee
Develop a cadence of weekly hypothesis-driven experimentation with your teams
Ensure you're running performance experiments on any landing page before driving primary budget allocation through the page
Experimentation
7
BOFU (Bottom of the Funnel)
10
Customer Focus
8