MatterMade.co

Curious how your demand program stacks up?

Join marketing leaders at companies like 6Sense, Mutiny, Metadata, and Demandbase who have all taken our demand efficiency evaluation to identify opportunities for reducing CAC and driving efficient growth.

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To: Matter Made
From...

Company Name:

Test Date:

Apr 2, 2023

Your Demand Efficiency Rank is:

Congratulations, you're at the top of the list, above

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and

Dropbox

You overtook

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and landed right below

Dropbox

You landed at the bottom of the list, below

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and

Dropbox

173

151

124

121

116

115

105

103

-25

You did best in:

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You could improve:

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Your Efficiency Improvement Checklist

Experimentation

Messaging Alignment

Retention & Expansion

BOFU (Bottom of the Funnel)

MOFU (Middle of the Funnel)

TOFU (Top of the Funnel)

Customer Focus

Revenue Orchestration

Product Led Growth

plg1=True;plg2=True;plg3=False;plg4=False;plg5=False;plg6=True;plg7=None;ro1=3;ro2=Lead Routing, Lead Scoring, Lead Enrichment;ro3=Leadership Alignment, Performance Reporting, Pre-Campaign Briefing;ro4=False;ro5=True;cf1=4;cf2=False;tofu1=Persona Specific;tofu3=True;tofu4=True;tofu5=- Social-Outbound, - Founder / Exec Relationships, - Guerilla Marketing, - OTO/OTH;tofu6=4;mofu2=Use case & persona specific sequences;bofu1=Unique content & assets for sales, Talk tracks & templates, Outbound automation;bofu2=False;re1=User > Champion;re2=None;ma1=False;ma2=The whole buying committee;ma3=False;ma4=True;ma5=False;ma7=True;ma8=True;e1=1-2;e2=True;e3=1-2;e4=1-2;