Matter Made

How InCountry pioneered Data-Residency-as-a-Service led by serial founder, Peter Yared.



The Nitty Gritty

Matter Made kicked things off with a focus on building out their ideal customer lists, in tandem with a scoring and tiering exercise. From here the focus has been on driving compelling omni-channel campaigns supported by best in class content to educate frustrated IT Executives amidst the rapidly evolving regulatory landscape.

Before & After

Client Summary

Founded by serial entrepreneur Peter Yared (with over $500M in exits as a founder to companies like Oracle, Citrix, Sun, VMware), InCountry is a regulatory B2B technology company that provides data residency as a service, worldwide. With operations in over 50 countries, Peter brought in Matter Made to help set up and lead their marketing organization.

Client Investors Served

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