Mobilize

Matter Made kicked things off by auditing the voice of the company and helping further segment and define the various buyer personas across their target customer lists. From there Matter Made coached the company through a transition from a “product led” marketing voice to a “customer led” marketing voice. In doing so, Matter Made was able to help Mobilize further optimize lead conversion rates and accelerate sales cycles. After extending their contract three times, Matter Made led a successful transition to a newly-hired internal team.